What do you do if content is stolen from your website? The 5 Step Guide to get Your Copy Back

Having something stolen from you is gutting with a sense of total disbelief. When I was about eight years old I was given a Casio digital watch; in northern Britain in the 80′s a digital watch was a big deal and just about the most exciting thing I had ever been given. I wore my watch with pride and during our sports lesson I dutifully left the watch on the teachers desk, as was required, and went off into the sunshine to get pulverised at sport! When I came back to collect my watch had gone. Considering there were only about 20 other children with access to this room it was a bold move to steal from someone you knew; I couldn’t believe that someone I knew could do this. A harsh lesson to learn.

So, one day you are conducting a routine check on your site to see if a page has been indexed and blam: you may not be but somebody else is. They have lifted the entire page images and all! You know that you spent hours researching and writing that page from scratch and in as long as it takes to cut, copy and paste someone else is filling their talentless splog site with your own information gold. Gutted. [Read more...]

Don’t Make Me Think; Comon Sense Usability

I was in the gym this morning when I noticed someone had a copy of Don’t Make Me Think by Steve Krug. This book came out in 2000 and was the first book I read about usability. It was an excellent grounding because everything Krug talked about in the book is still relevant today. I would highly recommend reading the book for yourself.

The first chapter: Don’t Make Me think! Krug’s first law of usability is THE most important question to consider when evaluating a site. If you really want to measure how effective your site is as a marketing tool try this simple test:

[Read more...]

How To Write Headlines That Stop The Traffic and Get All the Clicks

When writing an article the importance of the headline is paramount. The reason for writing an article is potentially so that your precious resource box (or link) will be read and clicked on, thus sending links back to your site. If nobody clicks through your headline then nobody will even get to your resource box/link.

One of the all time kings of copy: David Ogilvy, said the headline is the “ticket on the meat” meaning its job is to attract your relevant audience and get their attention. Or get their click.

So how do you craft headlines that stand out from the long list in article directories and grab attention? [Read more...]

Top ten design mistakes for websites

There are many beautiful websites out there, easy to use, a pleasure to look at and bursting with great content. Unfortunately the world is also full of badly designed websites to plague our lives on a daily basis.

1 Whose website is it anyway?
The worst mistake in terms of marketing has to be designing a brand or website to appeal to your own tastes and not to your user. You may love fluffy kittens and cute pink bows, ok for the flamboyant show-cat owner; but the rest of the world? As outlined in How a Persona can improve your website: be very clear who your customer is. Start with a detailed persona and then design specifically for that person. Don’t ever give your web developer free reign. They probably think World of Warcraft is awesome man and judge all design standards on that.

Keep focused on who is going to buy from you.

[Read more...]

Above the Fold

Keep important content at the top and left of your website.
Web users prefer websites that follow a conventional layout.

80% of time is spent above the fold
The first 800 pixels (vertical) of a web page are classed as ‘above the fold’ (a term originating from when broadsheet newspapers would be folded in half for newstand display). This is your golden section to contain the most important messages from your site and to grab attention. On early sites users would not scroll at all; users are still basically lazy and need encouragement even though long pages are now standard.

80.3% of time is spent above the fold, 19.7% below (Jakob Nielsen, March 2010)

[Read more...]

How To Add a Go Back Link On A Page

When adding a page, article or post to your site if you want to insert a go back link which will take you back to the previous page paste in the following code where you want it to go:

<A HREF=”javascript:history.go(-1)”>[text]</A>

where it says [text] you can add your own message such as [go back to whatever page you were just on]