We create content, share it online and secure some great links. The following gives an outline of the process we follow:
- We research your niche to find the key influencers and the potential link targets from hub sites (these are websites that can broadcast your message to a large audience).
- We then consider what titles and concepts appeal to your prospect list. Concepts can be based on powerful data-sets, a quirky approach to a traditional subject, funny/satirical view of industry topics or answering valid questions. Best results combine trending/popular topics with your niche.
- The infographic, comic or ebook (or whatever funky content we think will work) is then put together – we like to reach out to some of our prospects pre content creation to try and ascertain what would appeal to them, this has a higher chance of having the content placed.
- Outreach via emailing the established prospect list and placing the content on key influential sites. It’s not just about volume of links it’s also about trying to hit the hub sites who can broadcast your message to raise brand awareness. Outreach also includes monitoring the uptake/placement of the infographic to ensure you grab all links, seeding via infographic directories and social bookmark sites such as Pinterest. We sometimes like to give an extra push with a few targeted social media ads.
Contact us and we can have a chat about a project you have in mind or we can give you some ideas of how we can promote your site online.