Creating a persona for your business can be easily achievable with plenty of motivation. This article follows on from How a Persona can improve your website Part 1, and covers how to easily create a persona for your business.
How you can begin to create basic personas
Persona creation can be a huge investment. Focus groups, extensive interviewing, set building and role playing. It doesn’t need to be that way if you have no budget but lots of enthusiasm.
The starting point is to talk to as many of your potential or existing customers as you can. This can be be done in person (if you have a traditional shop), in the street if you are geo centered, by phone or by taking advantage of social media marketing such as facebook and twitter. Facebook can be an outstanding medium to tap into an audience: listen to the chat or invite discussion through joining groups and asking what people want from your product or service.